Have you created your blog or are you about to do so?
I know you would like to launch it the best way. However this article will stress on things you need to put in place before launching it.
I launched my blog Passion Entrepreneurs on 14th April 2017 and it went really well (That was actually my birthday).
But first of all, let’s know what blog launching is all about.
What is blog launch?
Blog launch is a term used by bloggers to describe the announcement or making people to know that a blog has started its operations which may be article writing, rendering of services etc.
Why should you launch your blog?
A blog, just like any other business also need to be launched. Launching your blog will
- Make you look like a pro blogger (even when you are a newbie)
- It will help you connect with other bloggers in the same niche with you.
- Guest posts starts coming after you’ve launched your blog
Now let’s go to the memory lane
12 Things to do before your Blog Launch
#1. Blog Graphics
Blog Logo: Just like every other business has their own logo, you should get a well designed logo for your website.
Blog Header Image: This is an image that appears on top of your blog and it’s the first thing your visitors see on your blog.
Having a Blog Header image is totally optional because some prefer to use text as their header than images
#2. Pages Setup
Main Pages: Before you announce your blog to the world, you must make sure that you have created the most important pages in your blog which are
These are the main pages you need and also make sure you add contents to those pages. These pages are necessary if you plan of adding Google AdSense to your blog
Additional Pages: You can add these pages to your blog to make it look more professional
- Start Here – where you guide your visitors to read the best contents in your blog.
- Resources – here you show your audience the tools that you are actually using to grow your business which may include your Host Company, Your Domain registrar and other tools. This is pretty cool because most bloggers add affiliate links which helps them to make money.
#3. Content Creation
Welcome Article: Most people make the mistake of launching their blog without an introduction post.
There is nothing bad in writing a post titled: Welcome to my blog”
Your introduction post should be able to tell the world who you are and what you are going to do with your blog. That’s simple.
Write your first 5 articles that drive traffic: Not just any type of article, but a quality article that drives traffic.
The first 5 articles on my blog after my introduction post were more than 1000 words. It will be a good thing if you apply this on your new blog
#4. Theme Customization
Have you chosen a theme for your blog?
There are bunch of free themes available in the internet that can suit your need whether you are using wordpress or blogger.
However, it’s very important that you customize your theme and make it looks better.
If you are using wordpress, it’s very easy to do.
- Go to Appearance
- Click on themes
- Go to customize.
This will allow you to arrange your blog by adding your newly designed logo, header, and adding navigation to your blog.
#5. Plugin Installation
If you are using wordpress, there are plugins you need to install that will help you blog with freedom.
- Yoast Seo
- Broken Link Checker
- Google Analytics by MonsterInsights
- Sucuri Security
Plugins you may need later
- Click To tweet
- Disqus comments
You need to configure some plugins in other to start using them
Yoast SEO: Will help you to optimize your blog posts and pages. You have to take your time and go through the configuration wizard.
Google Analytics by Monster Insights: This plugin will help you to tack your pageviews. You need to register for Google analytics before you start using this plugin.
Duplicator: Have you ever heard stories of how websites were hacked. If you don’t want to be a victim, then you have to set up this plugin.
This plugin will help backup your blog so that even if your blog run into a problem, you can easily restore your contents back with ease.
#6. Email marketing Account
Before you launch your blog, you need to set up an E-mail marketing account.
- Mail Munch (Free for the first 2,000 subscribers)
- Mail Chimp
- Get Response
- Send Lane
#7. Social media profiles
It’s very simple to do.
Creating social media profiles will help increase your blog visibility
- Create a Facebook Fan Page
- Create a twitter page
Not just creating them. It’s very important that you create value using these platforms
- How To Use The Social Media To Build Your Online Business At Zero Cost
- How To Build an Engaged Online Community of Raving Fans Using The Social Media
- 10 Awesome Android Apps For Creating Stunning Graphics For Social Media
#8. Social Automating account
If you have created social media profiles, it will be very difficult to manage all of them at once. That’s why you need a social automating account like Buffer, Hoot suite, and Social Champ etc.
#9. Webmaster submission
Before you launch your blog, it’s very important that you index you blog in the following webmasters tools
- Google Webmasters
- Bing Webmasters
- Yandex Webmasters
#10. Secure your blog
Blog security cannot be overemphasized. A lot of people complain about how their blog are being hacked. I know you wouldn’t like to be a victim of this
Username/ Password: It all starts from the username and password.
Do not use “Admin” as your username. Choose a username that is quite ok and have a strong password that nobody in the world can know.
Your Host: You also need to secure your Blog Hosting account. Also have a strong username and password for it.
Security Plugins: You need to installed security plugins like ithemes security or Sucuri Security.
#11. Announce the date and get prepared
Now you are ready to launch your blog. Most blogs are launched online. But if you have enough money you can also launch it offline by throwing a party (lols).
I must tell you the truth, you can’t do it alone. You need to allow other people to help you.
You can reach out to influencers or freelancers and pay them to promote your blog for you.
- How To Attract Advertisers To Your Blog That Pay You For Your Traffic
- 21+ Types of Content That Will Drive Traffic, Pump-up Sales and Grow Your Business
BONUS TIP #1: Guest Post to at least 3-5 blogs on your niche
I hope you know that blogging works in hand with content marketing. It will also be a good thing if you can find other bloggers in your niche and guest post on their blogs.
BONUS TIP #2: Submit to Blog Directories
Submitting your web address can help boost your alexa ranking of your blog. There are thousands of blog directories out there. You can submit manually or pay a freelancer to do that for you.
If you are a Nigerian, it’s good that you join BLOGGERS.NG.
BONUS TIP #3: You may consider giving something away
Imagine giving something away during your blog launch. It might be an eBook or a Cheat sheet. You can use this strategy to start getting subscribers to your blog.
BONUS TIP #4: Get someone to review your website for free
Yes, you can go to a forum like Nairaland or any popular forum and ask them to review your site. This review will help you put some things in place in other to make your blog outstanding.
Another place you can get reviews for free is criticue.com or peek.usertesting.com.
WRAPPING IT UP
Now you are ready to go.
Go out there and share your blog to the world.
I hope you enjoyed this article. Do use a favour and share it with your friend.
So tell me, how long it took you to launch your blog. For me, It took me two months. Share at the comment below.
This is a guest post by Anyaogu Ikechukwu