Our guest, Adewale Adebusoye, is here to debunk every lies or negative perception you’ve had in the past concerning network marketing.
It’s been a long while i updated this blog because of so many challenges I faced due to quitting my job. Apparently, i am becoming a full-time blogger. Now, let’s save that gist for another day. I’ve got a lot to share with you guys.
From now on, expect lots of interviews I’ll be doing with experts, professionals and thought leaders. The last interview i did was with a professional photographer from Jos, Nigeria.
Read the interview here: An Interview With Musa Tukurah: The Accountant Who Turned a Passionate Photographer
It is with pleasure and humility, I present to you Adewale Adebusoye. He is a professional Network Marketer not just in words but in deeds. His dream is to help you fight for your dreams and financial freedom using Network Marketing as a vehicle! I got to know him through an informative article he wrote for Ogbongeblog.com. I’ve always had this closed mind concerning network marketing and network marketers until i read his post which opened my eyes and mind. My curiosity lead me to reading his blog. everything I was told about network marketing in Nigeria was wrong!
Now, I know better. Network marketing in Nigeria is not what people assume it to be.
Since, I’m not a professional network marketer like Adewale Adebusoye i decided to interview him so he could enlighten us more about the topic.
Now, enjoy the interview.
“I started Network Marketing in 2009, while I was out of the country then. someone threw a random link on my wall on my birthday. I had no idea what it was. I clicked on it, and was taken to a form where I filled in my details, and I got a phone call from a lady in the USA and her upline in her company. I liked it and got started.
I wasn’t so successful and made like 5 USD in that company, and ran into debt buying books, CDs and attending company conventions. I left that company and joined another, and then like 2 other companies where I didn’t succeed till my present one in 2012. So I have been involved in Network Marketing for 6 years now, mostly part-time, but I went full-time in 2014.”
You are welcome to MaverickExcel. Please introduce yourself to our readers.
My name is Adewale Adebusoye, a former IT project manager turned Network Marketing professional and coach. I am glad to be here and thanks so much for this interview, Promise!
How long have you been into network marketing? Have you been into it full-time or part-time?
I started Network Marketing in 2009, while I was out of the country then. someone threw a random link on my wall on my birthday. I had no idea what it was. I clicked on it, and was taken to a form where I filled in my details, and I got a phone call from a lady in the USA and her upline in her company. I liked it and got started.
I wasn’t so successful and made like 5 USD in that company, and ran into debt buying books, CDs and attending company conventions. I left that company and joined another, and then like 2 other companies where I didn’t succeed till my present one in 2012. So I have been involved in Network Marketing for 6 years now, mostly part time, but I went full time in 2014.
Was it easy to be convinced to join network marketing the first time?
The first time I heard about Network Marketing was in 2005. The person didn’t explain it well, and I dismissed the message. When I received the call to join MLM in 2009, I was curious and open minded, especially because I always read a lot of books by Robert Kiyosaki, Brian Tracy and Jim Rohn (RIP) and I always listened to a lot of personal development CDs.
In your own words, what is network marketing?
Network marketing is about moving a tangible product or service directly from the manufacturer (The MLM company) to the end user (Customer or distributor) and bypassing all the middlemen and traditional advertising.
Can someone earn a steady stream of income from network marketing alone without getting into any other business?
Yes you can. But I will tell you that Network Marketing is a profession and you need to be focused, and learn the ropes of this profession and approach it with a business mindset.
Which network marketing company are you working with presently and why did you choose them amidst others in Nigeria?
I am with Trevo LLC. And this is why I chose them:
- Solid management. The CEO actually comes to Nigeria and listens to us in Nigeria.
- Phenomenal product. Amazing testimonials
- Present in 21 states in Nigeria and over 20 countries worldwide and counting.
- Ability to share from 15% of global sales worldwide, and this keeps increasing when we open a new country.
- Solid investments in Nigeria in terms of infrastructure, buildings, and amazing support.
- 8 solid ways to earn money. I can earn a 40k commission on just one signup.
- Buy what you want policy per month. No one is forcing you to buy cartons and put in your house. We only buy monthly for personal consumption.
- Company is over 4 years old
- Listed in the top 100 MLM companies worldwide.
- Great community and support. Everyone helps everyone irrespective of whose team you are as long as you are hungry.
- If you register now, anyone who joins after you is placed in your global team, and you will earn from all of those when you hit a certain rank.
- The company and leaders in Trevo genuinely care about your success.
For more info, you can check out http://trevo.life/actualize and if you’re interested fill in the form, or reach me via any of the media below.
What are the criteria someone should consider before joining a network marketing company in Nigeria?
- Does the company have tangible products or services they are moving?
- How long has the company being in existence? Most startup MLMs fail within their first year. So I’d advise choosing one that’s been around for at least 4-5 years and above.
- Have they made serious investments in Nigeria? In terms of offices, shipping, etc? Do they have an actual office you can go and channel your complaints to, if you have issues?
- Do they provide training and support for you to build your business?
- Are they a member of the DSA (Direct Selling Association) or at least processing a membership?
- Who are the management? Do they have a history of integrity?
Tell us what a pyramid scheme is and how someone can identify one. What makes a pyramid scheme different from network marketing?
I am glad you asked me this question as a lot of Nigerians fall into this trap. I wrote an article on this on my blog, but let me speak a bit on this issue. In Network Marketing, the commissions paid to distributors are based on the sales of products to customers and others distributors.
In a pyramid scheme, the money paid out is simply based on recruiting, because no tangible product is being moved or sold. So they tell you, as an example, Register with 50 USD. Bring peter and you get 20 USD. Peter brings his friend and he gets 20 and you get 10. When you complete your “cycle” or “matrix” or whatever, you get X amount. Where is the money coming from? Pyramid schemes have no tangible product or service, and most Nigerians fall for this because they want easy money and do not want to learn how to sell.
In Network Marketing, we offer what is called residual income, which is money that keeps coming based on the initial work you do. The engine of residual income is based on repeat business, or AUTOSHIPS which most genuine MLM companies insist you do monthly. So when your team and customers buy monthly, you get paid residual income. Telecom companies like MTN and GLO understand monthly subscriptions or even daily subscriptions via recharge cards, which is why they make billions of naira! The money in MLM is in repeat business!
Pyramid schemes will tell you, “no buying, no selling, no target, no autoships”, and Nigerians fall for these. It doesn’t matter if people are making money. One day you will get burned.
What are the most effective ways to prospect people to join your team without turning them off?
This is a topic on its own, but I will try to break it down into simple steps. These are steps for strangers or cold market.
- Do not be addicted to the outcome, if people say yes or no. Remember it is a numbers game and you are looking for those who are open.
- Try to connect, show interest in them and build rapport, then collect their information or business cards (for strangers)
- Call them on the phone, complement them, and make an invitation to see your presentation. Example: “Femi, this is wale from church, we met yesterday, how you doing? Listen, you look super sharp…are you open to any business projects that wont clash with what you do?”
- If they say yes, what is it all about? Tell them, its not a phone discussion, lets meet at (the venue of your seminar) so we can sit down and review the business plan. I will send you details via sms, as I am in a hurry.
- Get off the phone. Invitation should be not more than 3 minutes on the phone.
For friends and family, You can just invite them using the steps above, or just tell them you are testing this new product, and you don’t think they might be interested in the business, but can they be a customer or give referrals? Most times those who are interested will be like…”let me have a look at your business”.
“…In Network Marketing, the commissions paid to distributors are based on the sales of products to customers and others distributors.
In a pyramid scheme, the money paid out is simply based on recruiting, because no tangible product is being moved or sold.”
How do you handle rejection from people especially from family and friends?
I am not addicted to the outcome. I am focused on my goals. And I have reached a point that I feel sorry for you if you do not see my vision. I have also gotten to a point, where I reject people. So if I see you are skeptical, or negative, I simply withdraw and look for other people.
A lot of so-called network marketers in Nigeria go as far as lying and deceiving people just to bring them into their downline. Is it proper?
Promise, this fills me with so much sadness. MLM is an honorable profession, but some people lack integrity, and that’s why Network Marketing has a bad name in some circles.
Tell people the truth, be open and honest. Don’t tell people they are coming for job interviews when you know they are coming for your seminar. You will attract people with the employee mindset, and also they will curse you.
Don’t collect money from your downline and spend it.
Love your team members. Let them know you care. Tell them the truth. If you lie, they will find out, and your team will scatter as no one wants to follow a leader without integrity. If your downline brings someone to you, do not steal the person and register the person under you. Be the rock and lead with integrity.
The truth is good enough. I tell people, this business is hard. It’s not a get rich quick scheme. Sometimes you might wonder “who sent me?” But if you are willing to pay the price and FIGHT for your dreams, then MLM will pay you beyond your wildest imaginations.
Tell the truth and you will attract the right people into your business, and be respected as a leader. Plus, you will chase away the fake ones who are looking for get rich quick scheme and who will waste your time!
Can you advice a friend to join a network marketing company with great compensation plan with terrible marketing strategy and prospecting.
Prospecting and your marketing strategy is your responsibility. The company’s responsibility is to give you great products, a great support system and compensation plan. If that is in place, then fire on. Your success is dependent on YOU and not any company.
How long should a network marketer follow up a prospect before letting him go?
It depends on your discretion and how you see the prospect. If I sense the prospect has some promise, I might touch base with them once every two weeks or so….if I see the prospect isn’t serious from the get go, I might just forget about them. I don’t spend too much time chasing people when I know there are people looking for my opportunity out there. I believe in abundance and since Nigeria has 170 million people…I cannot chase people who are not serious.
Where do you find people to join your team without so much trouble?
People are everywhere, you just need to open your eyes. Example, Facebook has over a billion people just waiting to be tapped. Shopping malls, car washes, anywhere…its just about knowing how to connect with people.
What are the major challenges you face as a network marketer in Nigeria?
People who want to get rich but are not willing to work, and who quit at the first sign of discouragement. People who complain about not being able to do a monthly reorder, or buy products to expose their business, and of course the negative perception of MLM by some unenlightened people. People who will call you and waste your time asking you questions but will not take action. You see…I face the same issues most people do!
With the misconception in Nigeria about network marketing and mlm, how do you handle negative and narrow-minded people?
I don’t convince. If you are negative and narrow minded, I do not want you in my business. I let you go! If however I sense you just need some orientation and are open minded, I might talk with you and see if I can help change your mindset, but its not something I do often.
How has running a blog enhanced the success and growth of your network marketing business?
I generate at least 3-5 leads per day (minimum), which means I always have people to invite to look at my business. I’ve recruited good teammates from my blog, also, since I put out free value and training, its helped build my brand and positioning in the Nigerian MLM space. When you put out value into your market place, and solve their problems, you will attract people to you, simple.
How have you managed to dominate Google with keywords related to network marketing especially in Nigeria?
I simply bought courses on MLM blogging and invested in myself and applied the knowledge. Plus I am very consistent and I know the problems my target market (MLM-ers) face. So I blog around those keywords with solutions to their problems. Basic SEO.
Is blogging or establishing an online presence necessary to becoming a successful network marketer?
No its not. I know successful Networkers who don’t have a blog. But I love leverage, and I love the fact that I have something generating leads for me on autopilot even when I’m sleeping. So combining my lead generation and my own street prospecting means I have a lot of people to talk to about my business.
Most of those leads know me and trust me, and so there’s nothing like convincing. But there are network marketers who make big money and are not known outside of their company for their contribution to MLM, and I wanted to be different.
What’s your own pattern or formula to becoming a successful network marketer and entrepreneur
Theres no secret formula. Just commit to becoming a professional. Just like a medical student commits to learning the medical profession.
Read the books. Buy courses and CDs from MLM mentors and people who have gotten the results you want. Get coaching. I have paid for MLM coaching before!
Go out and talk to people. Learn how to invite, learn how to present. Learn how to handle rejection. Ask yourself daily “If I registered myself in my business, would I be happy?”
Work on your mindset daily and focus on your goals, and commit to doing all these till you succeed!
Become the leader you wish you had in your business!
What’s your advice to a struggling network marketer out there?
Craft a vision for you that is so powerful that even when you are depressed, you will still keep pushing.
Keep working on your mindset, and take out time to look at your business. If you are struggling, then how many people do you talk to per day? How many eyes are seeing your presentation?
Stop feeling sorry for yourself if they are struggling. Ask yourself, have I given 100%? Have I taken charge of my business? Or am I just giving excuses and blaming everyone except me?
Your final words to the public concerning network marketing?
In this day and age where companies are sacking people anyhow, more and more smart people are taking a look at Network Marketing. The old ways of thinking are dying out. We are now in a performance economy where you are paid according to the value you put in the marketplace, and not by just salary. MLM is an honorable profession where you can be trained and mentored by successful people who really want you to succeed. If you are looking for a plan B, then pick a good MLM company, and get to work!
You can reach out to Adewale Adeusoye through the following media:
Facebook Profile: http://facebook.com/AJAdebusoye
Facebook Page: http://facebook.com/AdewaleAdebusoye
Email: [email protected]
Get his MLM Coaching Package here: adebusoye.com/consulting
Download his FREE eBook on Network Marketing here: http://5mlmrecruitingtechniques.gr8.com
What is your perception of network marketing? Do you have any question for Adewale Adebusoye? Drop your comment in the comment box below