Are you a professional blogger?
Over two years ago, when I started blogging newly, my intention was not to become a professional blogger or any of sort.
All I knew was that, I was passionate about business, entrepreneurship and self-development, so I wanted a platform to share that passion with others.
I’m sure a lot of professional bloggers who started blogging like 8-10 years ago did not start because they wanted to take it as a career or an occupation.
For many, it was just a medium to share their ideas with others and have fun along the way.
Nowadays, the narratives have changed.
Many people start their blog professionally or say they started it as a real business.
But somehow, there seem to be some kind of confusion in the blogosphere about who a professional blogger is.
So, you’d often hear questions like:
“How can I become a professional blogger?”
“Who is a professional blogger”
“What is a professional blog”
or sometimes, it comes in other varieties:
“Who is a problogger?”
“How can I become a problogger?”
“How can I become a successful blogger?”
“How can I become a full-time blogger?”
There are number of different opinions out there on who a professional blogger is.
And in fact, nobody would be completely right or wrong in his/her own opinion.
Here’s what John Saddington has to say:
“A Professional Blogger is a person who blogs for a living.
Just like a professional athlete, a professional blogger is one who can support themselves and their family with the income generated through their online properties and their blog(s).”
I seem not to agree with this definition completely because there’s more to being a professional blogger than just making money from your blog.
Because, these days anyone could setup a blog, slap in some adsense code on it, start making money and then call himself a professional blogger.
So, being a professional at what you do goes beyond making money from it.
If we want to base our definition on this viewpoint, then there’ll be even more confusion.
In fact, it might make someone who is doing all the right thing a professional blogger should do but is not making money yet to feel discouraged and think that he is not worthy to be called a professional yet.
Without wasting much of your precious time, let’s dive into the matter of the moment.
How to Become a Professional Blogger
First of all, you need to know that blogging has chnged in the last few years.
It is not as easy as it used to be some years back where you could just stup a simple blog with blogger.com, write some celebrity gossip on it, pply for Adsense and start making a killing.
Now, the competition is stiff.
To become an professional blogger, you need to do more than what the average blogger is doing – writing blog posts upon blog posts.
Becoming a full-time blogger goes beyond writing content. It goes beyond making money. It goes beyond ranking your post #1 on Google.
In this section, I’ll discuss all (without holding anything back) you need to know/do to become a full-time and professional blogger.
- Find a (profitable) niche
- Know and understand your audience
- Have blogging goals
- Find your voice and use it
- Have a custom domain and a self-hosted blog
- Great About Page
- Easily accessible
- Be human and share your story
- Good profile picture
- Social media presence
- Have an email list
- Be Consistent
- Understand SEO
- Become a thought leader
- Collaborate with other bloggers
- Guestpost on other blogs
- Be Authentic
- Give Immense Value
- Sell Something
1. Find a profitable niche:
I know I’ve said this a thousand times before in most of my posts and you’re beginning to be really bored right now.
Or perhaps, it’s now sound like a cliche’ “find a profitable niche”
But the importance or finding a profitable niche cannot be overemphasized.
I have never seen a successful and professional blogger who is not a champion in a particular niche.
When you mention their names in the internet, something flashed through your mind.
They are not known for a million things.
They are known for just one thing.
Even if they have a thousand and one other businesses under them, they’re still seen in the light of just one niche.
The point here is not for you to only find a random niche but a profitable one to become an authority in.
Don’t start another entertainment blog because everyone is doing it or because you heard there’s money in it.
In fact, the entertainment niche is highly saturated. So, you need loads of money to promote your blog if you want to stand out and start making a tangible income from it.
So avoid that dark road of frustration.
There’s no right or wrong topic to blog about as long as you are passionate about it (or at least knowledgeable about it) and there are enough people to pay you for your passion/knowledge.
“If you’re passionate about a topic and there are not enough people to pay for your Passion then find a topic people are interested in and are willing to pay and blog about it. Use the money from there to fund your passion. Who knows, passion always has a way of rewarding people.” – excerpt from my book: The Ultimate Guide To Start and Build A Profitable Blog in 30 Days
How to find a profitable niche
To find a profitable niche, you need to ask yourself these questions and provide honest answers. You might need to get a trusted friend to help you in this process.
- What are your natural gifts? Writing? Dancing? speaking? networking?
- What are your experiences in life?
- What’s that major experience you went through that was a turning point in your life? Rape? Divorce? Loss of loved ones? Terminal diseases? Heartbreak? Failure?
- What are you really good at that you can do over and over again without getting tired? This refers to your expertise – that skill you’ve gained mastery in. It could be writing, building websites, social media management or anything you’re really good at.
- What are you really knowledgeable about? What’s that one topic you know better than all your friends? This knowledge could be something you gained either from school, research, personal discovery or from listening to and relating to experts in interested industries.
- What’s that thing people always commend you for? “Oh I love your outfit, how did you do it”?
- What’s that one question people keep asking you over and over again?
Now it is time to sieve your proposed niche.
Any answer you provided to each of the question above that does not pass at least three of this criteria, it is probably not a great idea.
- How many people would be willing to buy your product or service in this niche?
- Is there anybody else that’s successful in this niche? High or moderate competition is a good sign that it is profitable.
- Would you be willing to write on this topic for a very long time? Say 5-10 years?
- How many people are creating online courses or writing books on this topic? Check Udemy, Coursera and Amazon to find out.
- Will you keep doing it for a long time even when the money is not forthcoming yet?
- Are you doing this for the money or for the people? People should be your top priority in blogging.
Look at your list again, any answer you previously wrote which does give at least 5 positives (more like a “yes”) is probably not something to waste your time on.
2. Know and understand your audience
Every professional blogger knows and understands the audience or people they’re serving.
Since blogging is more about serving people with a genuine and sincere heart than making money and becoming famous, it is imperative that you first of all know your audience, then understand them.
When you know them, you won’t struggle with creating content.
Because, every thing you say and do will be ultimately for their good.
To know and understand your audience you need to listen to feedback in form of complain, commendation, frustration, desires and goals.
It is from the feedback gathered that you can create articles, videos, podcasts, courses, training, workshops, etc for the sole benefit of your audience.
Don’t assume you know it all.
Allow them to be part of your journey.
Show empathy to your audience.
Be their friend more than a lecturer.
One mistake a lot of people do is to assume they know what their audience want.
Ask questions. Get feedback.
Carry out surveys using Survey Monkey, Type Form, etc
3. Have blogging goals
It is amazing how many people jump into blogging without any goal in mind.
They just do anything and everything.
Trust me, you can’t go far with such mindset that you have to do anything to stay afloat.
If you don’t have set goals as a blogger, you’ll end up doing all what you should not do.
In blogging or any area of your business and life, “knowing what NOT TO DO is more important than knowing WHAT TO DO” – Victor Ekpo Bassey
As a professional blogger, you should have a list of what you must do and things you must not do.
How many monthly readers do you want to have in the next 3 months.
Should you focus on Facebook or Instagram?
“Consider what you want to achieve with your blog in 6 to 12 months and then commit to it.
Set SMART (specific, measureable, attainable, relevant and time-bound) goals that motivate you and write them down to make them feel tangible.
Then plan the steps you must take to realize your goal, and cross off each one as you work through them.
Whatever your blog goals are, they should be people centered. Making money is important but it should be at the bottom of your goals.
I believe that making money from your blog is a by-product of doing the right things consistently
Try as much as possible to be specific in your goals.
It could be these:
-Get 1,000 readers monthly
-Increase my email subscribers to 1000
-create my first premium product after one month of blogging.
-Interview 50 experts for my blog every month (something I wished I was doing)
-Publish 4 guests posts every month -Etc”
(excerpt from my book: The Ultimate Guide To Start and Build A Profitable Blog in 30 Days)
4. Find your voice and use it
Every professional blogger out there has a unique style of writing and communicating with their audience.
It is your unique style of doing things that will set you apart from others.
If you’re sounding like your “mentor” all the time, people will think that you have nothing to say and will probably go to those people who are real, authentic and unique.
There are lots of noise out there and you can’t afford to sound like anybody else.
You have to be real.
Write the way you talk.
Write as if you’re chatting with your best friend.
Don’t act up and pretend. People will notice from afar and move away from you.
Jeff Goins has this to say:
“Finding your voice is the key to getting dedicated followers and fans and that it’s the only sustainable way to write. If you’re not being yourself, you’ll eventually burn out.
Once you’ve found your voice, make sure you continue to develop it. It’s a discipline, one that can’t be overlooked if you’re going to have the impact you desire and that your words deserve.
The bottom line is that there’s a lot of noise out there in the world. If you’re going to get heard, you can’t just raise your voice. You’ve got to set yourself apart, showing you have something special to say, and that you have a unique way of saying it.”
The best way to find your voice is to write from your heart and keep it real.
Write with a genuine interest to help people with the information you’re sharing.
Somehow, I’ve been able to find my writing voice. This is something I discovered with constant practice.
I write as if I am chatting with a very close friend. I just let my heart out.
My writing style is more or less conversational. More like I’m telling a story.
This is what get people interested and hooked to your blog.
Don’t worry, when you’re starting, you’d struggle a lot with finding your voice.
Today you’d sound like Shakespeare, tomorrow you’d sound like Robert Kiyosaki.
It’s totally OK. Continue crafting your craft.
You’d only get better by practicing consistently.
And finally, pay close attention to the feedback from your blog readers.
From them you can get a clue about how they perceive your writing style.
5. Have a custom domain and a self-hosted blog
Like seriously brother!
You can’t stand in the congregation of professional bloggers if you can’t buy the cheapest thing in the world as domain name and a hosting account.
If you’re still using MyCuteHotSweetBlog.blogspot.com or TerrificIdolSexyFlower.wordpress.com, then you’re not fit to be called a professional blogger.
I know that sounds mean but that’s the fact.
Nobody will take you seriously if you don’t take your blog seriously.
When you’re running a blog on a free platform, you’d lack commitment.
You could leave it any day and go chase after another shiny object in the internet.
But when you make a little monetary commitment to buying a domain name and hosting, you’d be more committed to your blog and readers.
There’s no professional blogger I know of who is running his blog on a free platform.
They all have custom domain name. Either it’s their real name or business name.
Buying a domain name is the first commitment you make in your blogging career.
If you are serious about blogging, you should first of all make that first commitment of buying a domain name.
Here are the steps to take:
- Buy a domain (like maverickexcel.com)
- Buy a hosting account with Namecheap.com or Scalahosting.com
- Install WordPress
- Buy and install a premium theme.
- Customize your blog like a pro that you are.
Is that simple. Wasn’t it?
If you don’t want to get your hand “dirty” with tech, lemme help you setup a mind blowing and stunning professional blog.
6. Great About Page
I know you’d probably dismiss this one and say it doesn’t matter.
It’ll surprise you to know that your about page is one of the most visited pages on your blog.
Every professional blogger understands this, hence they don’t joke with that golden page.
They put in as much information as possible about them and their businesses.
It’s not enough to say,”Hi, my name is Otondo Barikwa, I’m the owner of this clueless blog. Welcome to my world”
what the heck?
Was that a tweet or perhaps a sneeze.
What would you say about yourself and business if you were standing before an audience of 10,000 people?
You’re about page is like your CV. So give it your best short.
It’s Ok to brag too about your accomplishment on your about page.
Read my super amazing terrific about page here.
I totally agree that I have to update that my about page.
How can I be so lazy not to upgrade my virtual CV?
Oh dear, I have 3 terrific blog posts from amazing experts that talk about how to write about page that sweeps people off their feet.
- 10 WAYS TO CREATE A BETTER “ABOUT PAGE” FOR YOUR BLOG
- HOW TO WRITE A KILLER ABOUT ME PAGE FOR YOUR BLOG (FREE WORKSHEETS!)
- 20 Creative and Engaging About Us Pages
And don’t forget to look at my amazing about page.
Model my style but don’t copy me verbatim like one of my amazing friends.
If you do, I’ll come for you with my legions 🙂
7. Easily Accessible
Being easily accessible does not necessarily make you a professional blogger but it’s important that people (fans, readers, colleagues, media houses, business partners, etc) can easily get to you without spending hours on Google trying to figure out your email address.
It has happened to me so many times that I wanted to contact a blogger but couldn’t find their contact page.
Unless you’re a hot celebrity like Kim Kardashian or a ghost like “ojuju calabar” (Nigerian Masquerade), there’s no point hiding your contact details.
In fact, that’s one of the first pages you should create when you create your blog.
As long as you’re doing something amazing, there’ll be people who’ll reach out to you just to say, “thanks for being amazing”
I’ve gotten lots of such messages where people just thanked me for what I do.
So, as a professional blogger, you should have a contact page where people can reach you easily.
Things you should include in your contact page:
- Your email address or contact form
- Social media handles
- Phone number
- A picture.
It’s not compulsory to have all of the above in your contact page, you can have one or all.
Some people prefer contact forms only.
That’s cool too.
8. Be human and share your story
This is the part a lot of people dread.
They don’t want people to know about their embarrassing past or their award-winning failure 🙂
There’s no professional blogger that I know that doesn’t have a unique story to tell.
It doesn’t have to be all emotional and heart-touching.
Let it be a story that your audience can relate to.
It could a story of how you quit your job.
Or how moving to a new city changed your life.
It could be about your birthday or wedding anniversary.
No matter what your story is, people enjoy stories a lot.
So, loosened up a bit and share your story genuinely.
It is your story and you can never go wrong.
As someone who shares his story daily on social media, it comes to me naturally.
Lots of people reach out to me thanking me for how a story I shared changed their lives or motivated them to do something.
Share the story of where you started, what inspires you or anything.
Share the story of your loss, gain, failure and success.
That’s how people connect with you in a deeper level.
Darren Rowse of Problogger has his story neatly written in his about page.
Again, he has one of the coolest about page in the internet
Read also: These are examples of story-based posts I shared on my blog
- Celebrating One Year Of Quitting My Job To Build a Multi-million Dollar Blog
- Congratulation! Maverick Excel is One
- My Encounter With A “Credential Loving Critic”
- Celebrating The Second Anniversary of Maverick Excel
9. Have a Professional Headshot
This is the area I see a lot of bloggers falter.
You can’t use a camera of 2MP to take a headshot that you’ll use for your blog and social media accounts.
People begin to calculate your worth right from your picture.
Perception is more important that reality.
Even if you say it doesn’t matter, there are people who will not do business with you because of your picture.
It’s so funny that getting a professional headshot costs less than a dollar and yet people neglect it.
It won’t cost you anything. You just have to take your lazy bones to the studio to have a photoshoot that takes less than 10 minutes.
First impression matter a lot. So, you can’t use that low-quality picture with a terrible background as a headshot.
Taking a photo with your phone’s camera doesn’t do the magic.
Go meet a professional photographer.
Have you ever asked, “what if you were to be featured on an international magazine, would you send that particular photo you’re using now to the media house”?
All professional blogger I know have a professional headshot.
Professional bloggers like Ramith Sethi, Seth Godins, Neil Patel, Darren Rowse, Brian Clark, Linda Ikeji, Jeff Goins, etc all have professional photos/headshots on their blogs
Tips for having a professional headshot:
- Don’t use your phone. Get a professional photographer
- Smile on your photo even if it’s not a real smile. Shine your teeth a bit 😀
- Don’t use photos of your pet, celebrity, football club logo, or something abstract.
- Don’t use group photo with friends and family. People would be wondering, “who is who”?
- If it were possible, let your photo give people a hint about what you do.
- Use one photo across the web. If you change your photo on Facebook, change it everywhere else.
- Don’t change your photo frequently. Once a year or two years isn’t bad
- Again smile
10. A Good Social Media Presence
I don’t know of any professional blogger who is not active on at least one social media.
It’s the best platform to get the attention of your audience. It’s like taking advantage of a ready made audience.
You don’t do anything to acquire them. You just do something that gets their attention.
So, as a professional blogger, you need to find a suitable social media platform to dominate.
It could be Facebook, Instagram, Twitter or Pinterest. This of course would depend on your niche.
Pinterest and Instagram is ideal for fashion and food bloggers.
While Facebook is ideal ro every kind of business.
So, you can decide to start from Facebook, instagram and then Twiter or any other platform.
Whether you dominate any social media platform or not, you have to secure your brand/blog name on all social media platforms.
My name Promise Excel and Maverick Excel can be found on almost all the social media platforms.
Facebook, Twitter, Instagram, Reddit, Pinterest, Medium, Tumblr, LinkedIn, Google+, Youtube, Souncloud and any platform you could think of.
Oh I forgot to mention that I’m on 2go……hahahaha…..shift lemme laugh jorh…..is 2go not a social media platform too?
So, my dear problogger (in the making) endeavour to secure your precious name across all social media platform whether you’re a blogger or not.
It helps increase your visibility online.
Ensure that you have one name across all platform.
Don’t answer Peter Alloy on Facebook and answer Peter Abu Alloy on Twitter. This can confuse a fan or potential client.
- 15 Common Social Media Questions & Answers
- How to Set Up All Your Social Media Profiles in One Day
- How To Build an Engaged Online Community of Raving Fans Using The Social Media
11. Have an Email List
There’s no professional blogger that I know who doesn’t have an email list.
In fact, email list is not for bloggers alone.
As long as you have an online business, you need to start building an email list of people who are interested in your business.
As a blogger, your email list is your most important asset.
Don’t take my words for it.
Hear from these professional bloggers.
“Every writer (blogger) needs an email list. It’s just that simple. If you want to write a book that actually sells, you need people paying attention to your work. And the best way to do that is with an email list.” – Jeff Goins
Read full post here>>> Why Every Writer Needs an Email List
“Today… 100% of my business is supported by my email list. And I have repeatable 6 figure monthly launches….ALL because of my list #MINDSTILLBLOWN…” – Stephanie Joanne (15 Reasons Why You Should Start Building an Email List)
“I have literally built a multi-million dollar business on the strength of my email list. Ninety percent of my income comes from it. Even today, my email list is still my number one business priority—and asset.” – Michael Hyatt
While you’re busy building your social media following, spend 5x more effort on build your list.
- Overwhelmed with Email Marketing? This Simple Guide Will Help You Get Started
- What is The Best Email Marketing Software?
12. Be Consistent
Let me guess?
You were not expecting this one.
One of the qualities of successful bloggers or entrepreneurs is that they are consistent in their work.
They don’t go on and off like lightning. They don’t only stay when it is rosy.
They hustle despite the obstacles and challenges they face..
They rise up to blog even when it’s not convenient.
They know that if they don’t put in the work, they’d never attain success.
And your consistency has to cut through everything you do.
Your brand name, your message and all that have to be consistent.
Before you start a blog, ask yourself if this is something you want to do for the long run.
Being consistent doesn’t mean writing on your blog every day.
You just have to have the tenacity to stay longer than everyone else and keep crafting your craft.
Many successful bloggers you see didn’t attain that level overnight.
Most of them blogged for 3-5 years before they got to where they are.
You’d be shocked at what these guys I’ve gone through If they should tell you their stories.
Don’t be in a hurry to make money, just show up and become the best in your niche.
13. Understand SEO (Search Engine Optimization)
As a professional blogger, SEO is something you can’t shy away from.
If you want to be visible and seen on search engines especially Google, then you need to understand how SEO works.
You don’t even need to know so much. Just understand the basics and you’d be fine.
If you don’t want to get your hand dirty with SEO, then you should hire someone to do it. There are lots of SEO experts out there that can help you.
SEO is a critical topic, so I’ll not be talking about it in depth.
SEO is simply those things you do (optimization) to increase the visibility of your website or blog in search results (Google, Yahoo, Bing, etc)
This means that if your website/blog is about banana soup, you would optimize your site to rank for that particular word, so that when someone searches for banana soup, your website/blog appears on the first page.
Read this comprehensive guide on SEO by Moz: The Beginner’s Guide To SEO
14. Become a Thought Leader in your Industry
Professional bloggers are thought leaders.
When they speak the whole internet listens.
They have a great deal of knowledge about their niche or industry.
All professional bloggers I know, are known for something.
They’re not jack of all trade like most newbies and wanna-be’s who want to become everything under the soon.
For many bloggers on the internet, when their name is mentioned something comes to your mind. You’re not confused about what they actually do.
When your name is mentioned what comes to the mind of your readers and clients?
According to Wikipedia, “A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.”
So, as a blogger you can be the go-to person in your field. A person whose thoughts are valued and respected.
So, my dear friend, what are you known for?
15. Collaborate with other bloggers
You can’t become successful alone as a blogger without the help of other bloggers. Especially as a newbie blogger, you need to connect with as many bloggers as possible.
You know how uprising artistes collaborate with successful artistes to increase their visibility and influence?
Same thing you must do in the blogosphere.
When I started blogging two years ago that was how I got noticed by many bloggers really fast. In less than a year, my blog was awarded Blog of the Week by Ogbongeblog
I was getting mentioned and interviewed hear and there.
Another way to say this is: engage or associate with other bloggers.
You can’t become a successful blogger alone. You need the support of other people in your industry.
So, how do you go about collaborating and associating with other bloggers?
- Comment on their blogs
- Follow them on social media
- Give a shout out to them when necessary
- Mention them in your post and tell them about it.
- Organize a webinar, workshop or training and invite them to become one of the instructors or speakers.
- Don’t go saying trashy thing about any blogger no matter how upset you are
- Guestpost on their blogs
- Be a person of value
16. Guestpost on other blogs
Guest posting or guest blogging is simply writing for other (established) blogs in your industry.
You could become visible and known very fast in the blogosphere if you guest post.
This is not for bloggers alone. It is important for anyone who wants to increase their visibility and influence online.
Due to the amazing results I’ve achieved with guest posting, I wrote an entire book on it: Guest Post Your Way To Online Visibility and Influence
Many professional bloggers I know of have written at least once for other bigger blogs.
Whether you’re a blogger or not, you can use guest posting to promote your business, event, startup or just about anything (depending on the site you’re writing for)
17. Be Authentic
A professional blogger is one who is authentic. Authentic in all ways.
A professional blogger does not copy people’s work verbatim (word-to-word).
Your authenticity should be seen in your message, content and in all you do.
Being authentic means embracing who you truly are and not being afraid to show it.
Being authentic also means you don’t lie about anything to your readers.
Don’t say you make $1,000/month when you barely make $100.
People will turn away from you when they find out that you’ve been lying to them all this while.
Read below a powerful quote about authenticity.
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.” [MovieMaker Magazine #53 – Winter, January 22, 2004 ]” ― Jim Jarmusch.
No matter how authentic you might think you are, you’d still rely on other people’s work at one point or the other.
If you have to copy anybody’s work, give due credit.
Read also: Day 11: Be Honest At All Times
18. Give Immense Value
I literally sing this like a song, “give immense value”.
No!I don’t just just mean “value”. It should be immense.
You have to “choke” your audience with value.
That’s what professional bloggers.
Most of the information in the internet are provided by bloggers.
Imagine what Google will be without bloggers.
They make sure that they load the internet with content whether they get paid or not.
Blogging is all about sharing and giving. If you’re not ready to share or give, then don’t start a blog.
All professional bloggers I know are givers.
They give the world their time, talent, experience, skill and knowledge. Most of them do not hold anything back.
Now understand that value means different things for different people.
So you need to know what your audience regards as value and give it to them.
Blogging is more about giving than receiving. So, give.
Share content that solves the problem of your audience..
19. Sell Something
Whether you’re blogging as a hobby or not, it won’t hurt anyone to make money from it.
In order for you to make money from your blog, you have to sell something.
Blogging won’t automatically make you money if you don’t sell anything.
Making money from your blog goes beyond having Adsense.
Professional bloggers do not rely on Adsense alone to make money from their blogs.
Don’t listen to the lie that you’re not a blogger yet until you have Adsense on your blog.
Don’t rely on Adsense alone.
Sell your products/services or sell for a company for a commission
How To Package Your Products/Services To Sell
- Video Tutorials
- Live Workshop/training
- online courses
- Content creation
- web development/design
- Graphic Design
- Podcast Editing
Look at that thing you know very well and your audience will be interested in learning, package and sell it.
In the case where you don’t have anything to sell, register as an affiliate in some online companies and promote their products through your unique affiliate link to your community.
You can also become a brand ambassador to brands and promote their products to your audience.
These tips on How To Attract Advertisers To Your Blog That Pay You For Your Traffic will also help you monetize your audience.
Now we have known who a professional blogger is, let’s discuss what a professional blog is.
It is expected that every professional blogger should have a professional blog.
Both must work hand-in-hand.
First of all, let’s see what other people have to say about a professional blog.
I asked the question below on Facebook
Here are the responses:
Aduonye Iwarimie: “A professional blog is one that deals with a particular topic/field by a seasoned team of bloggers/writers.
The bloggers are known as Thought Leaders in that area of interest or subject. They have results and want to teach/show others how to make it on that path.And their theories could be applied in other aspects of human endeavor.”
Emmanuel Ekanem: “The are many ways/areas in which a blog can be classified as a professional blog, but i’ll classify mine this way.
A professional blog is a type of blog that is unique in the niche it is created for, a blog with great social engagements in that it drives in a lot of traffics more than an average blog.
It is a kind of blog that is updated consistently(not necessarily everyday). A kind of blog that solves problem within its niche, where people can actually refer back to.
A professional blog is one that out of it’s uniqueness, engagement and problem solving capability generate an income either directly or indirectly.
Too much Design does not necessarily amount to a blog being called a professional one(although design matters – a simple designed blog can be a professional blog), it all amount to the content, how it is helpful to its audience.
Bottom line is, a professional blog is identified by its content in relative to helping its readers, and in turn generates income to the blogger/writer behind it.”
Sunday Kokoette Kelvin: “A great blog in my own way is a kind of blog that has great content, smooth and fast loading and easy navigation that can get people engage, teach and inspire” – www.futiweb.com
Sola Mathew: You know what used to come to my mind when I heard Professional Blog?
I thought of it as a well designed, polished, easy to Navigate blog, with GREAT CONTENTS and of course, managed or run by a Professional. The truth is that my definition hasn’t changed until today. However, it doesn’t take a day to reach that level. –CharityConnectPodcast.com
Egwali Catherine Mayokun: A professional blog is a blog with great content, well structured layout and doesn’t scream “I was designed by a newbie”. Some subtle ways to achieve a professional look include:
• Good choice of colours
• Proper colour contrast
• Legible text on images
• Good Navigation menu
• Quality contents
In terms of content,
• the write-ups should be well researched with outbound links for people to learn more about areas discussed in your write-up
• proper referencing when required
• Good quality videos and images
• Well optimised and compressed images
• No default theme sample text showing on the site
• Ability for users to share your content via social media or email
• Contents optimised for search engines but clear and easy to read by humans
• Obvious Call-to-action CTA
Other factors to be considered include
• basic security
• good page load time
• audience engagement systems
• audience retention systems
• using best practices to build the site and more.
Here’s a link to my blog: https://www.switemtech.com/news-and-blog/
They have practically said it all about what a professional blog is.
Ultimately, a professional blog should have great contents with a great design.
If you think this is too much for you, I can help you design a professional blog.
So, are you a professional blogger?
Do you have a professional blog?
Do you need help with starting/creating a professional blog?
I’d like to read your opinion on this.
Please share this article with others. Thank you.