As you already know, one of the challenges a lot of entrepreneurs have about building an online business is creating compelling contents.
Contents that get read and shared.
According to scientists, the average human attention span which is approximately 8 seconds is slightly shorter than that of a goldfish.
Satya Nadella, the chief executive officer of Microsoft, rightly said that “The true scarce commodity” of the near future, will be “human attention.”
Hence, every marketer is fighting to get the attention of people by all means.
One of the many questions people ask me every time is, “how do you write so beautifully?”
“how do you write so beautifully?”
“I don’t read long post on Facebook but when I see your post I read word to word”
“Which charm do you use to get me read your long posts”?
Those are few of the questions (perhaps, compliments) I get from readers every day.
In this post, I want to share my little secret with you. Perhaps, it is not so much of a secret.
One of the reasons, I ventured into freelance writing was because people were commending my writing style a lot.
I got emails and messages from people asking me to work with them because they loved the way I write.
Although, I don’t see anything special in the way I write, others do.
One of my writing mantras is, “write from the heart and keep it real”
I’m sure you’ve seen me write that a thousand times.
But I’m not here to tell you that.
This is how I write to get people read and glued to my content.
♥ I brainstorm on my headline or title. I spend a good amount of time crafting the perfect headline that makes you want to read from start to the end.
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. If your headline is boring, be sure that nobody will read the whole body.
♥ I rehearse the story in my head. Since most of my writings are conversational, I rehearse it in my head first. This means that I determine everything about the result I want the post to get. I determine who will be the hero and villain. The protagonist and antagonist. I make you fall in love with my “actor” and hate the “boss”.
♥ I determine what emotion I want to evoke. From my headline to the last word, I determine how I want the reader to feel. It could be fear, anger, love, guilt, surprise or anything. I call the shot baby!
♥ Then I write as if I was discussing with my best friend. I let go of my inhibition. I totally be myself. I don’t use high sounding words to impress anyone. I make my readers feel at home.
♥ I ask rhetorical questions in the post. “are you overwhelmed with email marketing“?
♥ At some point I act as if I don’t know the use of a word to raise questions in your heart. “I wore a blue pant (trouser?) to the event”. I’ve seen Seth Godin do that a couple of times.
♥ I joke around and make you literally feel as though we where having a real conversation. Be careful how you do this, so you don’t bore people with unnecessary jokes.
♥ And finally, I write from my heart and keep it (real) simple stupid (stupid simple?)
One thing I’ve learned about writing is that you first need to appeal to people’s emotion before they listen to you.
The moment you start sounding like a lecturer who knows it all, people begin to run away from you.
Read this post that shows how I use this strategy effectively here: On MMM, Focus and Fighting For Your Dreams
That’s how you make people run head over heels or is it eyes over brows (hahaha) to read your post?
P.S: You can now enroll in the Make A Living Writing Course for a 30% discount. Instead of enrolling for N10,000, you can enroll in the course for just N7,000. Offer lasts for 48 hours (From Wednesday 17th May – Friday 19th May, 2017).