If you run any business online, you know that email marketing is something you should no make light of.
That being said, you can spend months or even years building a massive mailing list and create something that is highly targeted and filled with incredibly engaged and interested readers.
But while this is true, it still only takes a single message to bring your hard work crashing down! Some mistakes are so destructive that they can destroy your chances of running an effective email marketing campaign.
Others will simply prevent you from making the progress you should be.
So, check and see if any of these mistakes sound familiar. If so, change your ways!
1. Buying Links
Buying links is one of the very worst strategies of all when it comes to building a big mailing list. The reason for this is that bought links are essentially still ‘cold’ leads.
That means they haven’t heard of your brand before and they never gave you permission to contact them. As such, they will likely ignore your messages and may even report you as spam!
Selling to a cold lead is like meeting a girl for the first time and asking, “I want to have sex with you”. Of course, there are two things involved, either she slaps you or ignores you. if she ignores you you are safe, but if she slaps you there’s only one thing involved – hospital. LOL
I remember one time I was receiving promotional messages from a particular internet marketer. His offers were mouth-watering but I refused to buy from him because I couldn’t remember signing up to join his email list.
2. Selling Low-Quality Products
If you sell a product or promote an affiliate product and you don’t 100% believe in it, then that is always going to come across in the way that you present the message.
People can tell whether you really believe in something and if you don’t, they’ll feel as though you’re just trying to wring as much cash out of them as possible.
Passion is contagious. People can almost feel it when you’re not passionate about something.
Even if someone buys from you, they will likely be so upset by the low quality of your product as to be sure never to buy again. Suddenly, the click-through-rate (CTR) of your contacts goes down massively – and so does your profits.
3. Going Quiet
Similarly, destructive is to forget about your mailing list for an extended period of time. This might sound obvious, but it’s a mistake that a lot of people make – simply forgetting to update their list and thus allowing time for your readers to become disinterested and to forget who you are or why they followed you in the first place. Now if you send another new message, they’re not going to care!
The attention span of humans are going down. Before you say “Jack” they are following the next available guy. So, it’s not even a matter of having dedicated fans but being available to them.
In 2018, it takes 8 seconds for someone to forget about you.
So, you don’t want to go quiet and send an email once a month.
Now the question is, how often should you send an email?
Well, the answer to that question depends on your target audience or say industry and the kind of email you’re sending and sometimes, the length of your email.
While some industry experts in internet marketing recommend sending emails to your list daily (6 times a week), others recommend twice or thrice a week.
Waju Abraham and Ramith Sethi send emails every day to their list while Emeka Nobis and other experts send thrice a week.
So, it all depends on you to decide how often you want to send email to your list. I send 4 to 5 emails per week.
Whether you decide to send once, twice or thrice a week, just don’t go quiet on your audience. They signed up to your list because they want to hear from you.
Spamming might mean sending too many messages or it might mean trying to sell things that no one asked for. I know a particular internet marketer who only send an email anytime he has something to sell. That could be a major turn off to some people and be considered spamming in some levels.
The key to good email marketing is to respect your audience and to take seriously the responsibility that comes with being able to access their inboxes. Always provide value, or you’ll quickly lose those hard-earned followers.
What are the email marketing mistakes you’ve made in the past? Share with us in the comment section.